Like it, love it or hate it, social media is here to stay. It has become one of the most influential places to communicate with your customers, network with others, and promote your brand, products, and services.
One of the best parts is the large number of people you can reach with each post. When you hit post on an ad, it goes out to potential customers who may still need to learn or follow our brand.
Doing so will expand your reach and save time and money with your ad campaign.
You may think that social media is only useful for large companies with a team of people to flood their feeds with new content. However, 77% of small businesses use social media to build their brand and connect with customers. Of that 77%, over half post at least one post daily to their social media accounts to engage with customers and build their business.
Find Your Customers on Social Media
There are many platforms available. However, you don’t necessarily need or want to be on all the platforms. Instead, you need to know where your customers spend their time.
Business-to-consumer marketing works well on Facebook, Instagram, or TikTok. Companies with ongoing stories will find these platforms a great way to reach their customers.
I can work with you to determine which social media platforms work best for your business and help you cultivate customer relationships.
Getting to Know Your Customers on Social Media
Social media is the ultimate way to connect with your customers. These platforms allow you to post updates, new products, company news, and more for your current clients to see immediately. In addition, they can respond to your posts or send messages where you can interact with an individual more seamlessly than through email.
Not only can you communicate directly with customers, but you can learn more about your customers. Social media allows you to learn more about your customers. You can discover more about their interests, deeds, and behaviors. As a result, you can better focus your marketing efforts.
Timing
Most people think posting online is a time-consuming task. The thought process is that you have posted multiple times a day to gain traction. You need to be consistent, but three to four times a day may be too much. At least once a day is good.
It may take some trial and error to determine what time is the best time of day for your customers to see all your new posts. Testing different strategies will help you learn when to publish, how often, and to what platforms.
Here to Help
Green Country Content Marketing is here to help you create and schedule your posts to help you get to know your customers better and grow your business.
Want to know more? Contact me today to discuss what options best suit your company’s needs.