Email marketing is still one of the best ways to connect with your customers. Despite the rise of social media, email is still one of the most popular communication methods. In fact, 92% of adults in the United States have at least one email address. Of that 92%, 61% check their email messages daily, most checking multiple times.
We can help you create a strong email campaign to engage with your customers and build personal relationships. You can grow your business and increase revenue by cultivating your customer relationships.
Email Marketing is About Contact
The great thing about email marketing is the ability to communicate with your customers in real time. A study by Litmus shows that 54% of all emails are opened on a mobile device. However, when you make an email marketing campaign, you must ensure that your well-designed messages display correctly on both desktop and mobile screens.
Customers are more likely to engage with email messages than with text messages. Thanks to email communications at work and in our everyday lives, we’ve been conditioned to open and answer emails in a timely manner. That’s why more people tend to engage more with email marketing than text or social media marketing.
Target Customers In a New Way
One of the best parts about email marketing is that your emails can be segmented and targeted for a specific audience. No matter what stage in your customer’s buying cycle, you can send them messages to help them decide to buy from you ultimately.
One of the best ways to determine what kind of email content to create for each stage of the buying process is to create buyer personas. If you know what audience you are targeting, you can segment the right emails to your customers.
Don’t overdo it when sending out messages, however. You want to stay at the top of their minds and not annoy them simultaneously. Sending out too many messages will only frustrate your customers and have them remember you for all the wrong reasons. You want to move them down the sales funnel, not turn them away.
I can help you create the perfect email marketing campaign for your business. Contact me today to learn more.