Blogs are some of the oldest forms of digital marketing. The weblog began as a diary-style entry created by one person. The blog was focused on the author’s interests, hobbies, and personal life. 
However, beginning in the 2010s, multi-author blogs became mainstream. Newspapers, media outlets, think tanks, and advocacy groups discovered that blogs could increase website traffic. Companies have also noticed they can use blogs to bring new customers to their websites.
You’ve probably heard that blogs are dead; no one bothers reading them anymore. It’s a waste of time. You won’t see any significant growth to justify spending time creating and curating their own.
These claims, of course, are false. According to OptinMoster, 409 million people view more than 20 billion pages each month. They also found that 77% of internet users read blogs and US users spend more than three times as much time on blogs as they do on emails.
It doesn’t sound like blogs are dead. Company blogs are 97% more likely to have links from others. Backlinks to your website can help boost your search engine ranking. Google and other search engines see backlinks to a site as a sign that the website is an authority in its field.
Think about the blogs you read. Why do you click on them? What is your purpose? If you are visiting a company website, you’re looking for an answer to a question. Your customers are the same. They have a question about your product or service and are looking at your blog.
Blogs are a great way to inform your customers about different products without sounding too sales. In addition, you can answer questions here. For example, if you make handmade quilts, you can blog about some of your techniques, different fabrics, and tools you wo
uld use to construct your quilts.
A knee-jerk reaction for many businesses is that they don’t want to tell customers how to do something that may take from their bottom line. The truth is answering questions or even telling visitors how to do something, even if it’s a service you provide, helps to build trust between you and your customers. Visitors that see you are more concerned about your customers than money. That will attract customers to your website, not drive them away.
Ready to see how blog content can help boost visitors to your website and potentially your Search Engine Ranking(SER)? Contact us today, and we can sit down with you to determine your best blogging strategies.